Writing Sample: Press Release

This is a personal press release I put together to gather media interest around my making the U.S. Maccabi soccer team competing this December in Chile. It earned coverage in a number of local outlets.

Arlington, VA — For soccer fans, a trip to the World Cup or an English Premier League match may be the ultimate soccer experience, but for Ori Hoffer, being a spectator wasn’t enough. A lifetime recreational player who played only a few minutes of varsity soccer in high school, Hoffer now finds himself a member of the U.S. Masters Over-45 team that will be competing in the 13th Maccabi Pan American Games in Santiago, Chile.

Growing up in Ann Arbor, Michigan, Hoffer grew up playing the game, despite, as he says, “being one of the smallest guys on the field.” Through rec leagues, intramurals, coed squads, and men’s teams, Hoffer never left the game behind. “When the opportunity came to represent my country and compete on an international stage, I had to take a chance.”

Following an October training camp in New Jersey and a strong showing at January’s King Cup tournament in Las Vegas where he tallied a goal and two assists in four games, Maccabi USA Head Coach Alan Bodenstein selected Hoffer as one of the first 12 players for the team going to Santiago this December.

In Santiago, the U.S. will be sending over 600 athletes to compete in 22 different sports, in youth, junior, open and masters divisions. More than 3,000 competitors from nineteen countries will be participating in the Pan Am Games, including Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Cuba, Great Britain, Israel, Mexico, Panama, Paraguay, Peru, South Africa, Uruguay, United States, and Venezuela.

Later this summer, the European Maccabi Games in Berlin will be the largest gathering of Jews in Germany since World War II, and important show of unity and strength in a time of growing anti-Semitism around the world.

Each member of the Maccabi delegation is responsible for raising $6600, with the funds going to subsidize young American athletes to this competition and underwrite athletes from the needier countries so that they can also participate. In addition, support of Maccabi USA helps build and fund of sporting venues in our partner countries, providing athletic opportunities for Jews in communities across the U.S. and elsewhere. Maccabi USA is a 501 (c) 3 organization. To support Hoffer’s effort, visit his fundraising page at http://support.maccabiusa.com/goto/ori

Maccabi USA endeavors, through sports, to perpetuate and preserve the American Jewish community by encouraging Jewish pride, strengthening Jewish bonds and by creating a heightened awareness of Israel and Jewish identity. The volunteer organization seeks to enrich the lives of Jewish youth in the United States, Israel and the Diaspora through athletic, cultural and educational programs.


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