Host / Producer / Reporter
Park City, UT, August 2003- March 2005
School board and city council beat reporter as well as general assignment staffer. Promoted to host & producer of “KPCW’s All Things Considered,” a three-hour block of live interviews, local news and NPR programming. Also produced and hosted a daily local business segment.
- Trained staff in use of digital audio editing techniques to improve their storytelling.
- Won Society for Professional Journalists & Utah Broadcasters Association awards.
- Created fundraising campaigns, wrote promotions and worked with underwriting staff to find new sales opportunities.
Senior Programming Manager, Sports (2000-2002)
Dulles, VA, November 1995 – October 2002
Developed creative programming plans for Sports and other network channels, integrating cross-channel, Time Warner and other partner content throughout programming features. Trained staff in use of publishing and reporting tools, and was a consultant to other channels for “best programming practices,” as well as participating in non-sports programming brainstorming.
Directed a group of six programmers from various channels to conceptualize and develop new cross-channel programming features. Developed creative advertorial packages with partners like Philips Electronics, integrating their brands into high-traffic features like Norelco’s Close Shaves (greatest Super Bowl finishes) and Sonicare Winning Smile (photo galleries of smiling fans/players).
While producing AOL’s coverage of the 2000 & 2002 Olympics, I oversaw the user interface and design teams developing the site’s look and feel, the technology group building the content management system, assisted the interactive marketing team in selling the package to a variety of advertisers, and led a team of contractors from training to final publishing.
- AOL’s 2000 package had a larger audience than the official Olympics sites for 10 of the last 11 days of the Games. In 2002, Olympic-related polls recorded over 750,000 votes.
- Expanded the reach of the Sports Illustrated Swimsuit Issue by developing unique online properties – virtual trading cards, favorite model polls and historical photo galleries.
- Member of creative “SWAT” team responsible for managing major breaking news events including 9/11, the Columbine shootings and the 2000 Presidential Election..
News Editor/Programming Manager, News/Sports (1995-2000)
Edited daily news and sports stories, building feature packages with content and photos from wire services, partners (New York Times, CNN-SI, NFL.com, etc.). Managed major event coverage (Super Bowl, NCAA Tournament) by programming news, developing related polls, hosting live chats and more. Created and designed member-friendly features like Sports Movie Madness – a contest to determine America’s favorite sports film.
- Wrote weekly sports newsletter/column distributed to over 100,000 readers.
- Co-developed and built AOL’s Men’s Channel into the No. 1 visited online men’s site.
Washington, DC, January 1993 – November 1995
Managed NPR’s online site on AOL. Member of company’s first Internet planning committee, assisting with development of npr.org by meeting with potential partners like RealNetworks. Improved communications with national media, transcription company and internal offices.
- Created listener-friendly features for the website like weekly book and music lists.
- New Media Initiatives panel member at conference hosted by the Smithsonian Institution.