JOBS | AWARDS | OTHER ACTIVITIES | EDUCATION & INTERESTS
Park City Television – Park City, UT, 2005 – Present
News Director / Host / Producer / Videographer / Online Content & Social Media Manager
Led the transformation of a local community station into an Emmy-winning one whose content is regularly featured on a national network (Outside Television).
Under my direction, our staff of videographers has won more awards than stations five times our size with ten times our budget. In addition to generating news content, I also develop new on-air products for the sales team, and write their marketing materials.
Built an online presence for the station by creating a website, blog and social media accounts to improve our reach and engagement with local viewers and those beyond our broadcast range.
- Produced Emmy-winning documentary, contributed to another Emmy winner, won numerous Society of Professional Journalists, Utah Broadcasters Association, Telly Awards and more.
- For the 1-hour live show I host daily, I book and interview guests ranging from Pulitzer Prize winners to Olympic Gold Medalists to governors, senators and Oscar nominees. In addition, I select the feature stories to air, provide the audio mix for bands, enter weather data and other graphics, set up lights and cameras during the show and manage a team of interns.
- Increased production of feature stories from 3-5 stories per month to 3-5 stories per week.
- Named RSN (now Outside Television) Host of the Year in 2008.
- PCTV has more Twitter & Facebook followers than any other local media site.
- Increased traffic to PCTV videos by over 400% through social marketing.
- Produced and shot features in HD, edited with Final Cut Pro and Avid Media Composer.
- Wrote mission statement for the station in order to focus our programming efforts.
- Responsible for station Public Relations, generating coverage in Salt Lake City media (radio, magazine & newspaper).
- Interviewed Gov. Jon Huntsman Jr., Sen. Orrin Hatch, Bill Kristol, Ken Jennings, Patton Oswalt, Emmy Rossum, Shaun White, Ted Ligety and more.
- Added more national bands to lineup including: Sara Bareilles, Ingrid Michaelson, The Civil Wars, Anna Wilson and more.
Park City Education Foundation - Park City, UT, August 2008- Present
Board Member
Generated press coverage across the state for the foundation’s efforts to improve public education in Park City and helped increase foundation funding to the best levels in five years.
- As a member of the marketing & PR committee, I manage a team of local writers who create features on programs funded by the foundation, and then promote those success stories using social media and a new blog.
- Develop new fundraising ideas and network with the community to raise awareness of the organization.
- Host/MC fundraising events.
KPCW Radio – Park City, UT, 2003-2005
Host / Producer / Reporter
School board and city council beat reporter as well as general assignment staffer. Promoted to host & producer of “KPCW’s All Things Considered,” a three-hour block of live interviews, local news and NPR programming. Also produced and hosted a daily local business segment.
- Trained staff in use of digital audio editing techniques to improve their storytelling.
- Won Society for Professional Journalists & Utah Broadcasters Association awards.
- Created fundraising campaigns, wrote promotions and worked with underwriting staff to find new sales opportunities.
America Online, Inc. – Dulles, VA, Nov. 1995 – Oct. 2002
Senior Programming Manager, Sports (2000-2002)
Developed creative programming plans for Sports and other network channels, integrating cross-channel, Time Warner and other partner content throughout programming features. Trained staff in use of publishing and reporting tools, and was a consultant to other channels for “best programming practices,” as well as participating in non-sports programming brainstorming.
Directed a group of six programmers from various channels to conceptualize and develop new cross-channel programming features. Developed creative advertorial packages with partners like Philips Electronics, integrating their brands into high-traffic features like Norelco’s Close Shaves (greatest Super Bowl finishes) and Sonicare Winning Smile (photo galleries of smiling fans/players).
While producing AOL’s coverage of the 2000 & 2002 Olympics, I oversaw the user interface and design teams developing the site’s look and feel, the technology group building the content management system, assisted the interactive marketing team in selling the package to a variety of advertisers, and led a team of contractors from training to final publishing.
- AOL’s 2000 package had a larger audience than the official Olympics sites for 10 of the last 11 days of the Games. In 2002, Olympic-related polls recorded over 750,000 votes.
- Expanded the reach of the Sports Illustrated Swimsuit Issue by developing unique online properties – virtual trading cards, favorite model polls and historical photo galleries.
- Member of creative “SWAT” team responsible for managing major breaking news events including 9/11, the Columbine shootings and the 2000 Presidential Election..
News Editor/Programming Manager, News/Sports (1995-2000)
Edited daily news and sports stories, building feature packages with content and photos from wire services, partners (New York Times, CNN-SI, NFL.com, etc.). Managed major event coverage (Super Bowl, NCAA Tournament) by programming news, developing related polls, hosting live chats and more. Created and designed member-friendly features like Sports Movie Madness – a contest to determine America’s favorite sports film.
- Wrote weekly sports newsletter/column distributed to over 100,000 readers.
- Co-developed and built AOL’s Men’s Channel into the No. 1 visited online men’s site.
National Public Radio – Washington, DC, Jan. 1993 – Nov. 1995
Transcripts Coordinator
Managed NPR’s online site on AOL. Member of company’s first Internet planning committee, assisting with development of npr.org by meeting with potential partners like RealNetworks. Improved communications with national media, transcription company and internal offices.
- Created listener-friendly features for the website like weekly book and music lists.
- New Media Initiatives panel member at conference hosted by the Smithsonian Institution.
